Top tips for us all to follow in the shift towards a more sustainable business


News - 19 September 2019

Sustainability is high on the agenda of many companies. However, being sustainable requires major investments, both in financial resources and time. The tips below could help companies everywhere make the shift to a greener business.

1: Making results transparent, for everyone

The road to a greener business model is easier if everyone is behind it. That way your plans won’t get left behind in the boardroom. Companies should make the results of their sustainable initiatives as visible as possible. Do you save CO2 with the product you make? Chances are that you will be able to see exactly how much. Although 17,840kWh is probably not self-explanatory enough. So make the results tangible: compare it to cars, planes or trees. Then everyone will automatically endeavor to meet your sustainability targets.


2: Set clear goals

Make sure everyone is aware of your goals. More importantly, make sure everyone has an equal chance to contribute to them. “Greening” is often a combination of many changes; some large, some small. The risky side of big changes, such as the transition to green energy, is that the small ones often seem insignificant in comparison. Nothing could be further from the truth, as all these small changes together present an enormous effect. Making sure good initiatives such as applying a car-conscious policy are given the attention they deserve is of course really important.


3: Getting started!

There are few entrepreneurs who never dream about the great (financial) benefits of greening. The investment can often  appear to be too large, both in time and in financial resources. However, now sustainable business operations are increasingly becoming the norm, investment alternatives are emerging. For example, it can be interesting to fully lease sustainable assets and in this way, your working capital remains available and you can start saving right away.


4: Wake up, but don't forget to save

Within the circular economy we have in mind, we generate our own energy and that is a wonderful goal. But in the short term, by far the most profit can be achieved by saving. Replacing your traditional lighting with LED lamps is a great example. Lamps which automatically switch off when nobody needs them is another step in the right direction.  And perhaps consider whether remote working to prevent unnecessary commuting is an option for members of your team. Remember: every nook and cranny is a source of profit.


5: Ask for external help

Large companies can afford the expertise of internal sustainability specialists, but unfortunately this is often not the case for small and medium-sized enterprises. Fortunately, the supply of consultancy firms in the field of greening is growing. With this growth, a more financially interesting scenario is emerging. Such external parties have valuable data that can be used to compare your organisation with those around you and apply certain policies accordingly. This makes it much easier to estimate where to invest.